By mid-2024, Stacked Pancake & Breakfast House had scaled to 50+ locations and issued an RFP for a national ad campaign to fuel its next phase of growth. A deep audit by King Street Media revealed the real bottleneck wasn’t creative—it was infrastructure. We shifted the mandate to building the data systems, budget governance, and team structure needed to turn marketing into measurable, scalable franchise performance.

In a crowded spirits market, we partnered with a Canadian craft vodka brand to drive relevance through sharp brand strategy, creative direction, and consumer-aligned media planning—building stronger brand affinity and long-term growth.